PIECE of Cake

The Given Brief

Come up with a design concept for a food app targeted at people who need a cake for their special occasions and specific needs such as dietary requirements, affordable pricing, specific themes and on time delivery. 

The Mood & Concept 

“Piece of Cake” was a name that I used to represent the simple and efficient ordering process for a typical customer to order a custom cake on my app. I designed a simple logo featuring a piece of cake to go with the name and then used the colours and sprinkles from my logo to carry across as the pattern and colour scheme for the app.