Busy Bee

The Given Brief

Starting with the task of coming up with a business name for a bakery, I then had to create a brand that best matched my vision and theme. The design had to work seamlessly across different types of packaging which was printed and photographed as real life mock-ups.  

​

The Mood & Concept

Using the Busy Bee Patisserie as my final name I then decided to go with a bee for the main symbol in my logo. 

The logo’s minimal colour palette combined with nature based imagery (bee and flowers) represents the products sold—bread, muffins etc, and reflects the company’s ethics of nature and sustainability.